For this project, Entremont, a French cheese brand, commissioned a short commercial to showcase its playful and high-quality character. The client approved the concept and storyboard, which were entirely created using AI, allowing us to explore creative directions rapidly and produce a compelling visual pitch.

All visuals for the storyboard were generated with ChatGPT and MidJourney, resulting in a fully AI-driven mockup that captured the brand’s essence and guided the production team. The AI-generated storyboard served as the blueprint for the live shoot, providing a clear vision of composition, tone, and pacing.

The final commercial was filmed in real life, bringing the AI concept to life with professional cinematography and production techniques. This project demonstrates how AI can be used as a powerful ideation and pre-visualization tool while maintaining the authenticity and impact of a live-action execution.