Parmentier is a historic French sardine brand founded in 1883 in Douarnenez, Brittany, and known for its traditional know-how in canned seafood. With more than a century of expertise, the brand has built a strong identity around simple, generous products and a joyful tone celebrating everyday food and convivial moments.

For this project, I created a series of social media assets for Parmentier’s Instagram account, including static posts, recipe content, carousels, and reels. The visuals were designed to highlight the brand’s playful identity while showcasing the versatility of sardines through simple and appetizing recipe ideas adapted to digital formats.