about
For Franui’s latest advertising campaign, the project explored a fully AI-driven creative workflow to produce a series of dynamic visuals for Instagram. Inspired by the rhythm and aesthetics of R&B culture, the campaign aimed to create playful and expressive content that could capture attention across social media platforms.
The production relied on a combination of AI tools to generate and refine the visuals. Initial imagery was created with ChatGPT, enhanced using Magnific AI, and brought to life through lip-sync animation with HeyGen and motion generation in Kling. The final sequences were assembled and refined in After Effects and Premiere Pro to achieve a polished and cohesive result.
Sound design and music were generated with Suno, adding an additional layer of character to the campaign. By combining multiple AI technologies within a single creative pipeline, the project demonstrates how emerging tools can be integrated into a contemporary production process to create fast, experimental, and visually engaging content.
credits
Creative Direction
Felix Falzon
Copywriting
Léa Bibonne
Motion Design
Clara Buhagiar
AI Specialist
Rémi Andrieux
Motion Design
Brieuc Girodon


