This project focused on creating visual assets for the launch of a new product within The Cocoa Circle’s wellness range. The campaign introduced a cocoa-flavoured protein powder designed for consumers who value a balanced and healthy lifestyle. The goal was to develop packaging and digital assets that communicate both the nutritional benefits and the indulgent character of the product.

The core of the project was the design of a new pouch, following The Cocoa Circle’s existing brand guidelines and visual language. Particular attention was given to typography, colour balance, and composition in order to ensure consistency with the brand’s current product line while introducing a fresh visual presence for the launch.

In addition to the packaging, a series of supporting assets were created for social media posts and advertising banners. Together, these elements form a cohesive visual system designed to work seamlessly across multiple digital channels and reinforce the brand’s identity throughout the campaign.